Our core values

Our core values are innovation, simplicity and customer-centricity.


Innovation means to us to build a product that is far superior to everything else in the market by incorporating new technologies native of other industries that deliver game changing improvements. For example, self-learning algorithms learn the behaviour patterns hidden in big amounts of data to make suggestions to decision-makers that lead to dramatically increased efficiency. In areas such as this, we work with leading universities who help to create technically robust and superior algorithms.